![]() ![]() Track tech trends More about InnovationĬhatGPT cheat sheet: Complete guide for 2023 Obviously, Trends data shouldn’t be the only data you use to make this decision, but it can help inform discussions and decisions. Note these rankings indicate the relative percentage of searches within each respective country. The UK would be the obvious expansion target. After the US, cloud backup (see Trends info: ) ranks second in the UK, while Canada is down the list in eighth, with France much further down the list (17th). For example, if you sell cloud backup and want to promote your service internationally, Trends can help inform your decision. Relative popularity of search trends may also help you prioritize promotions in new markets. (This is also a great way to get a slightly different perspective on news and issues, even if you don’t travel!) 3. You’ll at least be aware of some of the top topics that people in the country currently care about. In the tech industry? Narrow the focus further by changing the category to Sci/Tech for trending searches in the sector. ![]() Heading to Paris? Set the country to France to see recent search trends in that country. Prepare for a business tripīefore you travel internationally, explore the top trends at your destination. If you see a spike in searches, look for news items around those dates. Searches for United Airlines spiked in early 2017, but anyone who followed the news from that time knows it wasn’t a good time for the company. Note that searches for Apple increase around September each year, which correlates with the release date of a new iPhone. You may need external information to fully understand or explain Trends results. ![]() Trends shows the strength of the Apple brand: More people search for Apple than the competing brands.īefore you buy from an unfamiliar vendor, look up the vendor’s company and product brands on Trends. For example, I entered the names of five computer hardware manufacturers. You can add up to five terms in Google Trends to compare their relative search popularity. Try Trends searches for your company and your products and services, as well as those of your competitors and vendors. While Trends is useful for marketing, tech professionals can use the data for several other purposes. The related topics and queries that Trends displays may help you refine your keywords. Always look at the options, as the difference can be dramatic: The popularity of Swift, the programming language, returns significantly different results than (Taylor) Swift, the musician. Type the keyword Go, and you’ll see options listed below that distinguish between Go, the game and Go, the programming language. By default, Trends shows the relative popularity of a term worldwide over the past five years, but you can adjust the time period and/or select a specific country. For example, Trends shows that the term “Chromebook” first appears in late 2010, and increases in popularity as more people search for the term. Google Trends shows the relative popularity of a keyword over time. Google Trends can help you measure brand popularity, prepare for a business trip, identify new markets, track tech trends, and communicate more clearly. Compiled from Google search sources, Google Trends can help you understand the relative popularity of a search time over time. ![]()
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