![]() ![]() I would love to live in Florence for a period of my life. It’s a beautiful city with a rich culture, and there’s something to see on every street. I’ve only traveled internationally once, but I fell in love with Florence. It’s a tie between Florence and New Orleans. Where is your favorite travel destination and why? A few weeks ago, I made my first apple pie entirely from scratch. I have been trying to get into baking for the last year and watching the show inspires me to try something new. I’m watching (or should I say rewatching) the Great British Baking Show. What are you currently watching on Netflix/Hulu/Prime? This allows us to send targeted content to leads based on where they are in their cloud journey and also helps drive engagement with our legacy content. Now, every person who downloads a Logicworks ebook, webinar, or white paper will continue to receive relevant content based on the piece they originally downloaded. ![]() I just finished building fully automated nurture tracks for leads who download our content. I’m evaluating what I built over the past few years to find new ways to optimize, improve, and automate. It’s a space that’s constantly evolving, and it requires you to constantly challenge yourself to be successful.Īre you working on any cool projects right now? It’s definitely way more exciting and dynamic than industrial coatings. I never sought out a job in technology, but it fell into my lap. I helped grout an engine into a new oil tanker, witnessed the application of non-skid coatings to Levi’s stadium, and helped test new products for water transmission pipelines. I started my career in industrial coatings which has tons of interesting applications. I was passionate about marketing and went wherever there was an opportunity to learn and grow. I never really had a specific industry in mind. These wins are affirmation that what I’m doing is working and encourages me to continue to find new ways to improve and optimize.ĭid you ever think you would be in the technology industry growing up? The most exciting part of my role is seeing the impact it has on the business, whether its onboarding a new client that originated from a marketing campaign or the launch of new automation that eliminates a once manual process. What part about your role is the most exciting? Another day, I might spend my time supporting other teams, like Alliances and Sales, by developing digital assets to support their initiatives. One day I might work on building a new content campaign, launching PPC ads, or optimizing the website for keywords that are relevant to our services. What’s a typical day like? How has this changed during your time at Logicworks?Įvery day varies depending on what is happening in the Go To Market team. As part of this, I’m responsible for managing our digital presence, including launching new digital campaigns and working closely with business development and sales teams to drive leads through the sales funnel. I’m responsible for generating leads that will turn into new sales opportunities, new revenue, and new clients for our business. What is your role at Logicworks and what are your responsibilities? We have a team-first mentality where people are always willing to do whatever it takes to help you be successful both professionally and personally. What is your favorite thing about Logicworks and why? Meet Suzanne, a Senior Marketing Manager on the Marketing team! ![]()
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